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University Hospitals of North Midlands Case Study

3 minute read

Through working closely with the University Hospitals of North Midlands (UHNM) charity, we identified a selection of pain points and delivered a tailored solution to meet them. These challenges solved the issue of patients paying for TV and entertainment, as well as streamlining systems for reliability and providing active charity promotion.

Here’s what we were hoping to achieve and what we delivered. 

Our Goals Working With UHNM

Hospital stays can be long and lonely, especially during COVID-19, causing patients more stress than usual. To combat this and ensure a more positive patient experience, they need to feel connected to their family, friends and the outside world. Having access to communication and entertainment are essential. WiFi is the start of the solution, but so much more can be done than just simple connectivity. 

At the beginning of our project with University Hospitals of North Midlands, our goals were the following:

  • To provide free patient entertainment for everyone at all times.
  • Accessible information on the patient’s own devices.
  • Be available to patients, visitors and staff.
  • Be accessible in every area of the hospital.
  • Increase exposure to the charity and encourage donations.
  • Offer a reliable helpdesk and support system, available 24/7/365.
  • Offer a solution with a robust roadmap to encourage enhancements in the future.
  • Work in collaboration with the Trust and Charity to evolve the platform, enhancing clinical and engagement features.
  • Provide an entertainment, engagement and communication system available for those with or without their own device.

SPARK® TLS’s Solution

UHNM’s existing supplier for patient entertainment and engagement is Hospedia, and the wall mounted Bedside Units. These are essential for those who don't have their own device. However, as many know, they are limited in functionality (due to being over 20 years old) and patients have to pay for entertainment such as TV outside the hours of 6am -12pm. 

After the acquisition of Hospedia, it became the SPARK® TSL mission to stop patients paying for entertainment and bridge the digital inclusivity gap. We can only do this with the help of the Trusts and their charities. That's why UHMN are patient champions. Not only can patients now watch TV anytime for free on the Bedside Units, but they also have access to our SPARK® Media platform. It hosts a wide variety of services from their own device in any area of the hospital, including:

  • Free TV and radio (including hospital radio) with 35 channels.UHNM SPARK® Media
  • TV guide to see what's on, what's coming and set reminders.
  • Digitised newspapers and magazines.
  • Access to:
    • UHNM Charity.
    • Educational health videos.
    • Tailored dementia aid services such as BBC Music Memories and BBC Reminiscence.
    • NHS Give Blood.
    • NHS Health A-Z.
    • NHS Medicines A-Z.
    • NHS App.


How Do Patients Access the Patient Engagement Platform?

Once a patient has connected to the hospital’s free-to-use guest access WiFi, SPARK® Media is available as the landing page for users to interact with. Following connection, the patient is welcomed by a page specifically designed for the UHNM Charity, promoting the charity's activities and encouraging donations. The user can also navigate to this Dashboard by entering a Trust-specific URL where SPARK® Media and all of the above content is located, all entirely personalised for the Trust and its patients.

From their own device patients are able to keep in touch with friends and family, educate themselves and entertain themselves for no cost at all.

To learn more about this case in more detail, read our case study by clicking the button below.

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