NHS Charities
SPARK TSL’s healthcare solution was built with charities in mind. Working closely with NHS charities from across the UK, WiFi is being actively used to increase charity exposure, drive donations and generate awareness.
This case study looks at SPARK TSL’s work with the following charities:
Imperial Health Charity- King’s College Hospital Charity
- University Hospitals of North Midlands Charity
- West Suffolk’s My Wish Charity
- Bristol and Weston Hospitals Charity
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Goals
Each charity had various goals they wanted to achieve through SPARK TSL, however, they all want to increase awareness and donations to their charity, as well as:
- Offer fast and reliable connectivity across the Trust.
- Increase charity exposure through custom branded WiFi portals.
- Increase exposure to the charity and encourage involvement and donations.
- Offer a solution that was entirely supported, 24/7/365.
- Develop a consensual line of communication between the Charity and interested visitors through data click portals.
- Give patients, visitors and staff access to free entertainment across the Trust, available on their own devices.
Imperial Health Charity
Imperial have been WiFi customers since 2014 and re-vamped the solution in 2020 due to the pandemic. Working with SPARK TSL, Imperial Health Charity funded an overhaul that revolutionised the Trust’s offering across its five sites.
Improvements included:
- An updated UX portal with information on authentication page and re-direct.
- Charity exposure and marketing opportunities through data click portals.
- User access to SPARK Fusion® Web - a free patient engagement platform on BYOD.
Stats
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In February 2024, just over 2,800 people signed up to receive charity news.
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In 2023, there was just over 1.7 million WiFi sessions on the SPARK Fusion® Web platform.
When covid hit, our hospitals had to restrict visiting meaning that patients were very isolated at the hospital. Better WiFi gave patients the chance to stay in touch with loved ones.
Hayley Pannick, Director of Development, Imperial Health Charity
5900
people signed up to receive charity news in February 2024. Imagine the reach over the entire year.
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King’s College Hospital Charity
Our longest-standing WiFi customer from back in 2005 have continued to work with us to support their Trust and Charity.
In 2021, SPARK TSL teamed up with the Charity and Trust to facilitate an upgrade of the WiFi and patient engagement platform running across four of King’s College’s sites.
- Entirely charity-branded UX - All WiFi users are introduced to the charity upon landing on the WiFi authentication page.
- Re-direct links to further hospital information - All WiFi users can access maps, ward information, provide feedback and more from the WiFi authentication page. Early signposting can help guide patients and visitors to the correct service.
- Enabled a data-click portal - WiFi users have to enter their full name and email address to access the WiFi. Users then have the option to opt into charity news.
- Helped fund a patient entertainment and engagement platform, SPARK Fusion® Web - Patients and visitors get redirected to this web-page upon connecting to the WiFi.
University Hospitals of North Midlands Charity
The University Hospitals of North Midlands Charity championed a revival of the Trust’s patient engagement offering in 2021.
- Previously, UHNM only had bedside units (Hospedia). The UHNM Charity helped fund a SPARK Fusion® Web Bring-Your-Own-Device (BYOD) entertainment solution, for patients to access free resources from their own device.
- The Charity worked in collaboration with the Trust and SPARK TSL to evolve and customise the Fusion Web platform, enhancing clinical and engagement features.
- There is a dedicated charity tab and charity banner, to increase charity exposure, sign-ups, and donations.
Stats
In 2022 there were 23,480 platform visits to SPARK Fusion® Web.png?width=13&height=20&name=SPARK%20TSL%20Logo%20Symbol%20Only%20(use%20this%20one%20on%20its%20own).png){kind=small}
In 2023 there were 25,758 platform visits to SPARK Fusion® Web
All of those visitors have seen the Charity’s branding across the site, delivering a previously untapped advertising opportunity.
In July 2023 to December 2023, there were over an impressive 1.3 million WiFi sessions.
The UHNM Charity is really pleased to be able to support this initiative. It's massive for us as it means our patients, their relatives, our visitors and staff all have free access to an entertainment platform on any device. As it's free and easy to use - it's accessible to everybody. This is a really incredible opportunity for everyone to get involved.
Lisa Thompson, Director of Communications and UHNM Charity, University Hospitals of North Midlands NHS Trust
288%
increase in the number of visitors who interacted with charity content on SPARK Fusion® Web. Either through donating, reading news, or seeing how they could get involved.
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West Suffolk NHS Foundation Trust - My Wish Charity
West Suffolk NHS Foundation Trust have been customers of SPARK TSL since 2018, with their initial WiFi provision. We have worked closely with the Trust and Charity to build upon this solution and bring even more benefits to patients.
- Helped fund a patient entertainment and engagement platform in 2021, SPARK Fusion® Web, which includes Charity branding through a banner and information tab on the main dashboard.
- Dual portal for staff and visitors, to provide faster and more convenient WiFi access for staff.
Bristol and Weston Hospitals Charity
When University Hospitals Bristol NHS Foundation Trust and Weston Area Health NHS Trust merged into Bristol and Weston NHS Foundation Trust, they needed an extended WiFi provision to connect the two that are over 23 miles apart. The charity got involved to help fund this extension.
- Entirely charity-branded UX - All WiFi users are introduced to the charity upon landing on the WiFi authentication page.
- Enabled a data click portal - WiFi users must enter their full name and email address to access the WiFi. Users then have the option to opt into charity news.
- Fully managed 150 devices that connect to the guest-WiFi and access SPARK Fusion® Web for patient entertainment and engagement.
- Helped fund a patient entertainment and engagement solution, SPARK Fusion® Web, that includes Charity branding through a banner and information tab.
Stats
In 2022, there were 60,319 visits to SPARK Fusion® Web In 2023 there were 108,093 visits to SPARK Fusion® Web From July to December 2023, there were over 1.2 million WiFi sessions.
Data Click Portal
Between Jan-Nov 2024, Bristol and Weston Hospitals Charity have had 56,245 clean opt-ins to charity news through the WiFi portal. That's over 4,300 new subscribers a month, which has doubled since 2023, and compared to around 100 before the implementation of SPARK Connect®
If they convert 1% of their subscribers through the WiFi portal to play the lottery, it would equate to an annualised income of £28K.
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Watch the NHS Charity Webinar about how data click portals can lead to increased awareness and donations.
