ABBA Announce Their Return With a Little Help From WiFi SPARK

3 minute read | 03/09/2021

Last night ABBA announced their triumphant return to the world of music. Sitting atop the ArcelorMittal Orbit tower in Queen Elizabeth Olympic Park, Bjorn and Benny broadcasted to the world in an interview with Radio 2’s Zoe Ball, the announcement of their comeback. The group also announced the opening of a new 3,000 capacity ABBA stadium, purpose-built for an upcoming virtual concert, read more about the build here.

ABBA saw phenomenal worldwide success with a string of chart hits in the 1970s and early 80s after winning the Eurovision Song Contest in 1974 with timeless classic and wedding party floor filler ‘Waterloo’. With their album sales alone clocking up over 400 million sales, the group later saw their fame grow with the debut of the musical, and later musical movie, Mamma Mia!

The group famously vowed to never reform when they disbanded in 1982, much to the disappointment of their legions of fans. However, nearly four decades on, the Swedish sensations are back with vengeance and WiFi SPARK was on hand to ensure the announcement went without a hitch.

In 2016 WiFi SPARK worked with partner Ruckus to install a unique guest access WiFi solution across the Queen Elizabeth Olympic Park in London’s east end. Developing a tailored User Experience built upon fast and reliable connectivity, the free WiFi has allowed thousands of global visitors to surf the internet at their leisure whilst at the park.

When asked by London Legacy Development Corporation (LLDC) last week to set up internet connectivity for an event happening at the ArcelorMittal Orbit Tower and provide the assistance of WiFi SPARK engineering resource, there was only one man to lead the job. Southeast Field Service Engineer,

Martin Oliver, has been the Queen Elizabeth Olympic Park lead engineer and knows the terrain front to back having spent a large part of his WiFi SPARK career at the site. Martin was on hand to ensure that the connectivity was reinforced and that ABBA had a smooth broadcast back to Sweden.

With many other people involved in the grand operation of relaunching the titans that are ABBA, we can’t help but feel a little proud about the role WiFi SPARK and our very own Martin Oliver has played in this momentous occasion.

If you’d like to know more about the guest access WiFi solution that keeps visitors connected at the Queen Elizabeth Olympic Park, read our full case study below.